Once you search Eric Fulton, you are not just finding a successful business manager, but are also unearthing a values-based entrepreneur who has silently evolved how entertainers, creators, and others accumulate wealth, career and life sustainability.

As the founder and CEO of Fulton Management, a mid-sized business management firm located in Encino, California, Eric Fulton has built a reputation based upon honesty, trust, and long-term vision for over three decades. From representing traditional Hollywood talent to advocating for digital creators, Fulton has remained ahead of countless changes in the industry while sticking with the principles that have framed his overall style of leadership, fairness, loyalty and hard work.

A Career With Purpose

Before there was Fulton Management, there was merely Eric Fulton – a sharp, ambitious accounting graduate of California State University at Northridge with an actual sense of entrepreneurism. While Eric was still attending school, he started a tax prep business that would be a precursor to a 45 person firm that would have approximately 800 clients spanning TV, film, music, sport, and the growing realm of digital media.

Unlike most business managers who take a commission from the gross income of their clients, Eric Fulton created a model of hourly billing. And this was not simply to be different, it was intentional. “I do not think that successful clients should have to subsidize the careers of others who are still building theirs,” Fulton explained. “By billing at an hourly rate, it keeps us responsible and fair.” That sense of fairness, equitability and transparency has been an inextricable part of Fulton Management’s identity and a differentiating factor within a highly opaque industry. 

Managing More Than Money

When viewing his website, it would be easy to think that Eric Fulton has a job that consists of nothing but managing finances. In actuality, Eric Fulton is a hybrid of a strategist, therapist, and life coach. “Clients are no longer just asking for help with accounting,” he explains, “They need advice about their careers, mental health resources, and help around some of the biggest transitions in their lives.”

That holistic and comprehensive approach is certainly what Fulton Management has acted upon. “We’re definitely becoming something closer to a private family office,” Eric Fulton explains. The growth of his firm would suggest as much. His firm has seen steady growth through referrals, not through advertising and marketing, which confirms just how deep the relationships are that Eric Fulton builds with his clients. Some of whom have been with him from their very first paychecks.

Navigating Disruption

By nature, the entertainment field is volatile and in the last few years have often felt very disruptively so. The industry has had to rethink its direction in light of the rise of streaming content, a decrease in scripted content, reductions in spend by studios, and even offshore talent. “There’s a lot less scripted content being produced,” he notes. “Some companies even moved some of their production overseas. Any level of uncertainty affects everyone in the industry—including us.”

But, rather than panic, Eric Fulton leaned into a diversifying strategy. He and his team plan on no future layoffs by expanding into digital media and digital content. Fulton Management now enjoys a hedge against any single sector’s overall volatility, but it is not just the growth potential down the line that sets the company apart, it’s the steadiness as well. “I have built this firm through times of great economic expansion, and I have also navigated brutal downturns.” You learn to maintain your composure, remain present, and most importantly, keep making appearances.”

Leadership That Inspires Loyalty

Ask anyone who has worked with Eric Fulton, and you will get the same answer; Eric is hands-on, approachable, and truly connected with people. He still does tax returns for some of his original clients, and that kind of loyalty is hard to find in the executive ranks.

That same mentality is passed down to his employees. “Our office is not just a workplace, it’s more like a second family,” said Fulton. He is known for organizing gatherings for the team, planning holiday parties, and celebrating his employees’ milestones, the same attention to detail and care that he extends to client relationships. “I just think it is important to create an environment where people actually want to work and grow, as much as it is the bottom line.”

Fulton’s leadership style, a blend of perseverance and grace, has not only created a successful company, but also a culture that people want to be a part of.

He’s a Champion of Digital Creators

Long before YouTube was a household name, Eric Fulton knew there were serious opportunities with digital creators. He brought the same professionalism and ethical diligence to servicing  this new generation of talent that he always brings to all of his entertainment clients. Today, Fulton Management represents some of the biggest influencers in online media. 

“The decentralizing of influence is great,” says Fulton. “It has democratized opportunity.”“People are building brands and careers on their own terms—and they deserve the same high-level support traditional stars receive.”

Fulton’s capacity to evolve while holding true to his principles has made him a credible navigator for a new crop of talent preparing to take their own journeys through fame, finances and an ever-evolving digital world.

Built for Longevity

One of Eric Fulton’s greatest talents is his long game thinking. While others try to chase something, Fulton builds legacies, and encourages younger people to be patient, consistent and humble, which has served him well through a career that has exceeded 30-years.

“I tell people: don’t look for short cuts,” he explains. “In this business there are rewards for keeping a low profile, as opposed to a flashy one. Just show up, do the small things well, build trust, and the big things will follow.”

That advice mirrors his own experience. When asked if he would do anything differently, Fulton offers a seldom heard response: “I would have delegated earlier. I always believed that I had to do everything myself. But if you want to grow, you have to find and develop a group that allows you to promote the mission even when you are not there.”

Serving and Keeping Yourself Grounded

Outside of work, Eric Fulton also participates in community service. He ran a local youth baseball league for years while his sons were playing, and still supports charitable endeavors through Fulton Management—including staff matching donation programs, and other programs like “Bagged Lunches for the Homeless” and “Our Big Kitchen LA.”

Whether supporting young professionals, or a day at a Dodgers game with his grown sons, Eric Fulton lives his life through service, humility and perspective.

“I have always said to my staff, I don’t want us to measure success through the amount of money you make. I wanted to measure your success by how you helped others realize their full potential.”

Recognized. Respected. Relentless

Eric Fulton’s reputation reaches further than simply his clients. He has been featured in Variety, The Hollywood Reporter and Billboard, even operating as the only business manager focused on by all three at the same time. But none of that matters to Fulton, it is not the desire for fame or credibility that has led him here, it is impact.

“I have never gotten into this for notoriety,” Fulton says. “I’m here to help people build something real—and to be a person they can absolutely count on.”

That foundation and sentiment is why Fulton Management is one of the most reputable names in Entertainment business management. And for that same reason, searching Eric Fulton comes equipped with much more than his resume. It comes with a career, established by people, inspired by purpose, and a commitment to do it the right way.

To learn more about Eric Fulton and his firm, please visit Fulton Management.